Market terms and claim wording

Terms in the market

“Vegan leather”

Describes a material made without animal-derived inputs. A well-known trademark standard requires no animal-derived ingredients and no animal testing, and is not an environmental certification. In shops the term often covers PU or PVC coated fabric.

“Synthetic” or “faux” leather

Usually a polyurethane or PVC layer on fabric.

“Plant-based” and “bio-based”

Say something about the origin of the carbon in a part of the material. Ask what share of the finished sheet this covers.

Bacterial or microbial cellulose

A cellulose sheet produced by bacteria. One family above.

Under research, not yet verified · The trademark standard was read through search summaries only.

Regulated wording

In the United States, the FTC Green Guides say an unqualified claim that a product will break down after disposal should only be made if the whole product does so fully within about a year, and a composting claim needs the product to compost safely in a comparable time. In the European Union, Directive 2024/825 applies from 27 September 2026 and removes generic green claims that cannot show better environmental performance.

We found no Indonesia-specific rule on green claims; general consumer protection law applies. Treat this as a map to check with counsel, not legal advice.

Under research, not yet verified · Regulation described from secondary summaries. The primary texts did not open when checked.

How this site uses the word

We use “vegan” only to explain how the market uses it. We do not apply it to Kora’s sheet. Kora’s page does not, and its full composition is not published.